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Leveraging Social Media For Career
Opportunities & Advancement
CSC3 - February 13, 2019
Brad Justus, Sales Director, himagine solutions
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Brad Justus
Has no real or apparent conflicts of interest to report.
Conflict of Interest
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Learning Objectives
Introduction to Social Media Platforms
Creating Your LinkedIn Profile
Creating Your Twitter Profile
Content Curation, Thought Leadership and Using Automation to
Accomplish This
Agenda
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Identify which social networks to focus on for career and business
objectives
Illustrate how to set up complete social profiles for successful
discovery and opportunity
Explain what content to share to be discovered by your target
network
Define a proven process for consistent networking for career
growth and opportunities
Learning Objectives
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#2 YouTube
#4 Facebook
#8 Twitter
#10 Instagram
#12 LinkedIn
#26 Pinterest
#32 Tumblr
#50 Quora
Source Alexa.com 1/21/2019
Social Media Dominates The Web
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Best Two Social Networks For Career
and Business Objectives
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How to Create the Perfect
LinkedIn Profile to Promote
Your Professional Brand
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Display a professional
profile picture
(Professional Headshot
is Best but not required)
Only you (No significant
other, kids or pets)
Recognizable
Professionally Dressed
Smiling
Look straight at the
camera
Neutral background
Profiles with a photo get
40% more views
Professional Profile Photo
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Your cover photo is prime
LinkedIn real estate
Capture attention by
uploading an image that is
professional and shares
more about who you are
and what you do
Photo can represent your
interests, passions,
hobbies, etc.
May use an original photo
Or make custom image
Recommend Canva.com
for custom image perfectly
sized and styled
Cover Photo Image
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Use full name
Leave out email
addresses
Leave out phone
numbers
No extra clutter
Just your name
This impacts both
LinkedIn and Google
searching and discovery
Name
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Your LinkedIn headline is
the most critical part of
your profile
Should not be your
current job title
Ensure your headline
captures your readers’
attention and makes
them want to click your
profile
Think Search Engine
Optimization (SEO)
Include some keywords
that a recruiter may use
to search for someone
like you
Headline
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A vanity URL lets you
change the unique link
given to you from random,
hard to remember letters
and numbers to something
simple and memorable like
your name
If possible, use your name
If your name is taken try
adding a middle initial or a
degree or credential at the
end
If you Google yourself,
your highest search result
is typically your LinkedIn
URL (Own it)
Vanity URL
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Customize your websites
LinkedIn gives you three
spots for websites
Choose custom instead
of standard so you can
name each with your
own descriptions
Point links to sites that
highlight you (Company,
Blog, Resume, Work you
have done, etc.)
Make links into Call To
Action (CTA) to drive
more interest and clicks
Websites
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Decide what details you
want to make available
If you are seeking
opportunities, you want
to make it easy for
people to contact you
Include
Email address
Twitter Account
Business address
(optional)
Phone Number
(optional)
Contact Information
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Your Summary section is the
perfect place to shine and let
people get to know you
Unless some clicks “Show
More” they will only see the top
part of the summary so optimize
You have 2000 characters
Speak in first person, and in full
sentences
Tailor your Summary for your
target audience. Think “what’s
in it for them” if they connect
with you
Your profile is not your resume
or job description. Remember to
tell a story
Summary Section
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You can add multimedia to
some sections within your
profile including your summary
and work experience
Provides viewers more
information about you and
makes your profile more
interactive
You can add videos,
SlideShare presentations,
pictures, files, links
Show, don’t just tell
Video is very effective at
humanizing you
Sprinkle as much rich media
as possible
Rich Media
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Match the tone and style of
your Summary
It should sound conversational,
be written in full sentences and
include keywords and phrases
Describe your roles in terms
that would not be considered
internal jargon
Consider keywords (SEO)
Focus most detail on current
position and last position
If you are a student or new
grad, include internships,
project work and volunteer
experience if relevant to your
brand and career goals
Work Experience
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Add any higher
education you have
completed
Add courses completed
Add certifications
List any non-accredited
training you have
received if relevant
Education
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Including volunteer
experience is another way to
tell your story and promote
your professional brand
If you are just starting off in
your career, this section is a
good spot to share the
activities and skills you’ve
picked up outside of a paid
job
List any boards you have
served on, advisory services
and any other volunteer work
These can be great
conversation starters for
future job interviews
Volunteer Experience
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Include a list of the skills you
possess, both as a form of
social proof (to be endorsed)
but also as a place to add the
skills you want to be found for
List your three most relevant
skills at the top
Your connections can
endorse you for the skills you
have selected
You can rearrange the order
of the skills whenever you like
The weight of skills, and who
endorsed you is increasing
over time
Skills & Endorsements
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A recommendation is written
by a LinkedIn member to
recognize or praise a
colleague, business partner or
student
Viewers of your profile often
view the recommendations
you’ve received on your profile
to see what others think about
you and your work
Recommendations are critical
because they offer social proof
Ask for at least 5-10
recommendations from
colleagues, managers,
professors, mentors, peers
Recommendations
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Ensure your profile looks
complete and professional
by filling out all the relevant
areas including;
Publications
Certifications
Courses
Projects
Honors & Awards
Patents
Test Scores
Languages
Organizations
Accomplishments
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Search
Follow
Send Personalized
Connection Request
Like, Comment, Share
Check Groups
Check People Also Viewed
If Connects, Send Personal
Thank You Response
Endorse For Top 3 Skills
Message For 15 Minute Call
Ask For Referrals
Send Thank You
LinkedIn Network Formula
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How to Create the Perfect
Twitter Profile to Promote
Your Professional Brand
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Display a professional
profile picture (Professional
Headshot is Best but not
required)
Only you (No significant
other, kids or pets)
Recognizable
Professionally Dressed
Smiling
Look straight at the camera
Neutral background
People don’t trust a profile
without a photo (Bots)
Professional Profile Photo
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Your cover photo is prime
Twitter real estate
Capture attention by
uploading an image that is
professional and shares
more about who you are
and what you do
Photo can represent your
interests, passions,
hobbies, etc.
May use an original photo
Or make custom image
Recommend Canva.com
for custom image perfectly
sized and styled
Cover Photo Image
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Use your real name
Include credentials if
applicable
Use your real name for
your Twitter handle if
available
If your name is not
available add credential or
underscore or middle initial
This affects your Twitter
direct link and Google
search
https://twitter.com/Brad_Ju
stus
Name & Twitter Handle
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Ensure your Bio
captures your readers’
attention and makes
them want to click your
profile
Think Search Engine
Optimization (SEO)
Include some keywords
that a recruiter may use
to search for someone
like you
Twitter Bio
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Use your correct city and
state
Recruiters search for Bio
keywords along with
geographic radius
City & State
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You are allowed one link
in your Twitter Bio
I recommend that you
include your LinkedIn
profile Link
Allows someone to come
learn more about you on
your fresh, newly
optimized LinkedIn
profile
Bio Link
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Anatomy of a Tweet
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Limited to 280 Characters
Can Include Link or Links
Can Include a hash tag or
hash tags
Can include emojis
Can include other Twitter
handles (Tagging)
Can include a photo or
photos (Can tag up to 10
handles)
Can include a video
Can Include a Livestream
(Periscope)
Tweet
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Respond Directly to
Tweet
Others can see original
tweet and response
Reply
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Share the Tweet with
your followers
The person who sent the
Tweet is notified that you
retweeted it
Can Retweet with
comment, meaning you
can react or add
additional commentary
Retweet (RT)
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Does not share the tweet
Shows the original
tweeter you like the
tweet
Original Tweeter does
get notification of like
Others may see you
liked the tweet
Like (Love)
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Great way to organize people
you follow or don’t follow into
organized groups
Owned are lists you have made
(Can be public or private)
Subscribed is for subscribing to
an existing list made by
someone else
Member shows all lists others
have added you to
Great strategy is to make lists
with important names and add
people you are trying to get
noticed by
Start lists early and stay
diligent!
Twitter Lists
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#HIMSS19
Symplur.com
Hash Tags
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Follow and people often
follow back
Like, comment and retweet
tweets from great sources
and people and organizations
you are trying to get attention
from
Tag people in tweets with
news and information relevant
to that person
Make targeted Twitter lists
with great names and add
people and organizations you
are trying to influence
Send at least 1 and up to 10
tweets per day with valuable
content for your audience
Twitter Network Formula
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Flipboard
Apple News
Buzzsumo.com
Twitter Lists
Pocket
Instapaper
Feedly
RightRelevance.com
HIMSS
Reddit
News.healthcareguys.com
Healthcarescene.com
Content Curation
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Personal Blog
LinkedIn Publisher
Live Streaming
Commenting
Tweet Chats
Conferences
Social Media Thought Leadership
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Buffer
HootSuite
Automation
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Thank you!
Please connect with me at:
Brad Justus
himagine solutions himaginesolutions.com
Email bjustus@himaginesolutons.com
Phone 813-331-0714
Twitter - @Brad_Justus
Linkedin - www.linkedin.com/in/bradmjustus/
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