1
Leveraging Social Media For Career
Opportunities & Advancement
CSC3 - February 13, 2019
Brad Justus, Sales Director, himagine solutions
2
Brad Justus
Has no real or apparent conflicts of interest to report.
Conflict of Interest
3
• Learning Objectives
• Introduction to Social Media Platforms
• Creating Your LinkedIn Profile
• Creating Your Twitter Profile
• Content Curation, Thought Leadership and Using Automation to
Accomplish This
Agenda
4
• Identify which social networks to focus on for career and business
objectives
• Illustrate how to set up complete social profiles for successful
discovery and opportunity
• Explain what content to share to be discovered by your target
network
• Define a proven process for consistent networking for career
growth and opportunities
Learning Objectives
5
• #2 YouTube
• #4 Facebook
• #8 Twitter
• #10 Instagram
• #12 LinkedIn
• #26 Pinterest
• #32 Tumblr
• #50 Quora
• Source – Alexa.com – 1/21/2019
Social Media Dominates The Web
6
Best Two Social Networks For Career
and Business Objectives
7
8
How to Create the Perfect
LinkedIn Profile to Promote
Your Professional Brand
9
• Display a professional
profile picture
(Professional Headshot
is Best but not required)
• Only you (No significant
other, kids or pets)
• Recognizable
• Professionally Dressed
• Smiling
• Look straight at the
camera
• Neutral background
• Profiles with a photo get
40% more views
Professional Profile Photo
10
• Your cover photo is prime
LinkedIn real estate
• Capture attention by
uploading an image that is
professional and shares
more about who you are
and what you do
• Photo can represent your
interests, passions,
hobbies, etc.
• May use an original photo
• Or make custom image
• Recommend Canva.com
for custom image perfectly
sized and styled
Cover Photo Image
11
• Use full name
• Leave out email
addresses
• Leave out phone
numbers
• No extra clutter
• Just your name
• This impacts both
LinkedIn and Google
searching and discovery
Name
12
• Your LinkedIn headline is
the most critical part of
your profile
• Should not be your
current job title
• Ensure your headline
captures your readers’
attention and makes
them want to click your
profile
• Think Search Engine
Optimization (SEO)
• Include some keywords
that a recruiter may use
to search for someone
like you
Headline
13
• A vanity URL lets you
change the unique link
given to you from random,
hard to remember letters
and numbers to something
simple and memorable like
your name
• If possible, use your name
• If your name is taken try
adding a middle initial or a
degree or credential at the
end
• If you Google yourself,
your highest search result
is typically your LinkedIn
URL (Own it)
Vanity URL
14
• Customize your websites
• LinkedIn gives you three
spots for websites
• Choose custom instead
of standard so you can
name each with your
own descriptions
• Point links to sites that
highlight you (Company,
Blog, Resume, Work you
have done, etc.)
• Make links into Call To
Action (CTA) to drive
more interest and clicks
Websites
15
• Decide what details you
want to make available
• If you are seeking
opportunities, you want
to make it easy for
people to contact you
• Include
• Email address
• Twitter Account
• Business address
(optional)
• Phone Number
(optional)
Contact Information
16
• Your Summary section is the
perfect place to shine and let
people get to know you
• Unless some clicks “Show
More” they will only see the top
part of the summary so optimize
• You have 2000 characters
• Speak in first person, and in full
sentences
• Tailor your Summary for your
target audience. Think “what’s
in it for them” if they connect
with you
• Your profile is not your resume
or job description. Remember to
tell a story
Summary Section
17
• You can add multimedia to
some sections within your
profile including your summary
and work experience
• Provides viewers more
information about you and
makes your profile more
interactive
• You can add videos,
SlideShare presentations,
pictures, files, links
• Show, don’t just tell
• Video is very effective at
humanizing you
• Sprinkle as much rich media
as possible
Rich Media
18
• Match the tone and style of
your Summary
• It should sound conversational,
be written in full sentences and
include keywords and phrases
• Describe your roles in terms
that would not be considered
internal jargon
• Consider keywords (SEO)
• Focus most detail on current
position and last position
• If you are a student or new
grad, include internships,
project work and volunteer
experience if relevant to your
brand and career goals
Work Experience
19
• Add any higher
education you have
completed
• Add courses completed
• Add certifications
• List any non-accredited
training you have
received if relevant
Education
20
• Including volunteer
experience is another way to
tell your story and promote
your professional brand
• If you are just starting off in
your career, this section is a
good spot to share the
activities and skills you’ve
picked up outside of a paid
job
• List any boards you have
served on, advisory services
and any other volunteer work
• These can be great
conversation starters for
future job interviews
Volunteer Experience
21
• Include a list of the skills you
possess, both as a form of
social proof (to be endorsed)
but also as a place to add the
skills you want to be found for
• List your three most relevant
skills at the top
• Your connections can
endorse you for the skills you
have selected
• You can rearrange the order
of the skills whenever you like
• The weight of skills, and who
endorsed you is increasing
over time
Skills & Endorsements
22
• A recommendation is written
by a LinkedIn member to
recognize or praise a
colleague, business partner or
student
• Viewers of your profile often
view the recommendations
you’ve received on your profile
to see what others think about
you and your work
• Recommendations are critical
because they offer social proof
• Ask for at least 5-10
recommendations from
colleagues, managers,
professors, mentors, peers
Recommendations
23
• Ensure your profile looks
complete and professional
by filling out all the relevant
areas including;
• Publications
• Certifications
• Courses
• Projects
• Honors & Awards
• Patents
• Test Scores
• Languages
• Organizations
Accomplishments
24
• Search
• Follow
• Send Personalized
Connection Request
• Like, Comment, Share
• Check Groups
• Check People Also Viewed
• If Connects, Send Personal
Thank You Response
• Endorse For Top 3 Skills
• Message For 15 Minute Call
• Ask For Referrals
• Send Thank You
LinkedIn Network Formula
25
How to Create the Perfect
Twitter Profile to Promote
Your Professional Brand
26
• Display a professional
profile picture (Professional
Headshot is Best but not
required)
• Only you (No significant
other, kids or pets)
• Recognizable
• Professionally Dressed
• Smiling
• Look straight at the camera
• Neutral background
• People don’t trust a profile
without a photo (Bots)
Professional Profile Photo
27
• Your cover photo is prime
Twitter real estate
• Capture attention by
uploading an image that is
professional and shares
more about who you are
and what you do
• Photo can represent your
interests, passions,
hobbies, etc.
• May use an original photo
• Or make custom image
• Recommend Canva.com
for custom image perfectly
sized and styled
Cover Photo Image
28
• Use your real name
• Include credentials if
applicable
• Use your real name for
your Twitter handle if
available
• If your name is not
available add credential or
underscore or middle initial
• This affects your Twitter
direct link and Google
search
• https://twitter.com/Brad_Ju
stus
Name & Twitter Handle
29
• Ensure your Bio
captures your readers’
attention and makes
them want to click your
profile
• Think Search Engine
Optimization (SEO)
• Include some keywords
that a recruiter may use
to search for someone
like you
Twitter Bio
30
• Use your correct city and
state
• Recruiters search for Bio
keywords along with
geographic radius
City & State
31
• You are allowed one link
in your Twitter Bio
• I recommend that you
include your LinkedIn
profile Link
• Allows someone to come
learn more about you on
your fresh, newly
optimized LinkedIn
profile
Bio Link
32
Anatomy of a Tweet
33
• Limited to 280 Characters
• Can Include Link or Links
• Can Include a hash tag or
hash tags
• Can include emojis
• Can include other Twitter
handles (Tagging)
• Can include a photo or
photos (Can tag up to 10
handles)
• Can include a video
• Can Include a Livestream
(Periscope)
Tweet
34
• Respond Directly to
Tweet
• Others can see original
tweet and response
Reply
35
• Share the Tweet with
your followers
• The person who sent the
Tweet is notified that you
retweeted it
• Can Retweet with
comment, meaning you
can react or add
additional commentary
Retweet (RT)
36
• Does not share the tweet
• Shows the original
tweeter you like the
tweet
• Original Tweeter does
get notification of like
• Others may see you
liked the tweet
Like (Love)
37
• Great way to organize people
you follow or don’t follow into
organized groups
• Owned are lists you have made
(Can be public or private)
• Subscribed is for subscribing to
an existing list made by
someone else
• Member shows all lists others
have added you to
• Great strategy is to make lists
with important names and add
people you are trying to get
noticed by
• Start lists early and stay
diligent!
Twitter Lists
38
• #HIMSS19
• Symplur.com
Hash Tags
39
• Follow and people often
follow back
• Like, comment and retweet
tweets from great sources
and people and organizations
you are trying to get attention
from
• Tag people in tweets with
news and information relevant
to that person
• Make targeted Twitter lists
with great names and add
people and organizations you
are trying to influence
• Send at least 1 and up to 10
tweets per day with valuable
content for your audience
Twitter Network Formula
40
• Flipboard
• Apple News
• Buzzsumo.com
• Twitter Lists
• Pocket
• Instapaper
• Feedly
• RightRelevance.com
• HIMSS
• Reddit
• News.healthcareguys.com
• Healthcarescene.com
Content Curation
41
• Personal Blog
• LinkedIn Publisher
• Live Streaming
• Commenting
• Tweet Chats
• Conferences
Social Media Thought Leadership
42
• Buffer
• HootSuite
Automation
43
